Friday, October 06, 2006

Company Logo Design

Before going ahead and launching my own business, I meticulously researched everything that I would need to do first. I knew I would have to set up office space, buy all the right computers and equipment, write out a five-year plan, and make sure I had enough capital to get me through the lean times that I could expect at the beginning. I also would also have to order business cards and stationery with my name and logo on it, so it's a good thing that I had been working closely with an artist on a company logo design for the last few weeks.

At first, I had tried to come up with a company logo design on my own. I have Adobe Photoshop and Illustrator, and I am pretty comfortable using both programs. However, generating a nice, catchy company logo design was much harder than I thought it would be. No matter what I did, I just couldn't get the thing to turn out quite the way I wanted it. Even after I looked at more than a hundred sample company logo designs online, I couldn't make my artwork look professional enough for business cards and stationery. So I knew the next step would be to start looking for a graphic designer to help me out.

I didn't have any contacts in that field, so I just checked the Internet for artists that had experience with company logo design. I was easily able to find plenty of promising candidates and I devoted several hours to reading resumes and looking through portfolios that were posted on their websites. I wanted to hire someone whose previous company logo designs fit in with the general idea of what I wanted my own to look like. I was looking for a company logo design that was conservative, yet not boring. I wanted something that would be memorable for all the right reasons.

After a bit, I settled on a particular graphic designer whose body of work I was very impressed with. I got in touch with him and told him what I had in mind for my company logo design. I then explained to him what my new business was going to be about just so he could have even more information to work with. The artist said he understood exactly what I wanted, and said he would be able to send me a few sample company logo designs within a couple of days. I would then have the option to choose one of those or get a fresh batch made up.

I ended up loving one of the logos from the first batch, so I purchased full rights to the artwork on the spot. Now I have my very own company logo design that I can apply to business cards, stationery, signs, and anything else I can think of. Best of all, my business will look like a truly professional outfit when I launch it next month, thanks in large part to this fantastic company logo design!

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